![]() ![]() Wearing a cosy jacket, patterned mittens and a face mask, Sanders looked strikingly casual amid a sea of formal suits and couture gowns. High-profile events nearly always provide meme-worth collateral and last January at Joe Biden’s presidential inauguration, Bernie Sanders became the viral star of the day. To show just how powerful meme marketing is, we’re taking a look at the best brand creations from 2021: Bernie Sanders' Mittens ![]() But its lifespan is fleeting, so using memes in your marketing means it is important to remain agile and reactive. When done right, memes provide a great opportunity for brands to go viral without additional cost. However, it is worth taking note as these funny, often ridiculous, images have transformed the social media strategy of countless brands.Īt a time when many aim to avoid ads at all costs, marketing with humour and familiar media can help to engage those hard-to-reach consumers. Wherever you look on social media, it’s unlikely you’ll be able to escape scrolling past a meme. ![]()
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